*1.4.19* Types of brief/Inital response

Types of the brief:
  • Formal: an official meeting will take place between the client and the producer, with written documents being provided. There will be an opportunity to discuss and clarify the client's needs.
  • Informal: The client will discuss their needs with the producer, often in a phone call. No documentation will be provided and needs will be agreed verbally.
  • Contractual: The brief is outlined within a contract of employment.
  • Tender: The client will put out an advert that details what they require from a media product. Production companies then present a brief or pitch in the hope of securing the work, which will include ideas, timescales, costs, etc.

  • Commissioned: The client will hire a separate, independent media company to research, develop and implement every aspect of the project. This will be overseen by the client
Once this brief has been received, the production company will analyse the brief to clarify the task. It is important that the brief is understood correctly to avoid any disagreements with the client. constant communication is needed during the project. When initially analysing the brief, the following requirements are considered.

An initial response to the brief:

The first phase of working with a client brief is for the production company to generate ideas for development. In order to give some shape to this creative process. Several approaches can be taken.

Mind Map: Friend of teachers everywhere! Thoughts and ideas can be linked together to create a central hub.

Mood Board: A collection of images, textures, tones, fonts, words that reflect the 'feel' of a product.

Blue-Sky Thinking: A group uses a blank sheet or whiteboard and writes down any thoughts or ideas in response to the brief.

Swot Analysis: This stands for strengths, weaknesses, opportunities and threats. 
 

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