*12.3.19* Key Factors of Planning a Media Product


What are the key factors that need to be considered when planning a media product?

What elements and factors need to be considered when planning media production?

Planning factors:

  • Purpose: Entertainment/Information/Promotion
  • Audience 
  • Logistics: Financial
  • Logistics: Personnel
  • Logistics: Location/Resources/Facilities
  • Logistics: Legal Issues
  • Logistics: Regulation
  • Logistics: Ethics

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