*4.4.19* Revison

target audience considers:
  • age
  • class
  • gender
  • ethnicity
  • sexuality
  • disability
Socio-economic: Earningsemployment, salary, etc

Psycographics: Attitudes, values, lifestyle

Geodemographics: Where the target audience lives

Mainstream vs niche: Does the product have a broad, general appeal, or is it for a dedicated hardcore of a specialist fan

Targeting a brief: 

Using the Welsh mocha brief:
  1.  Identify three target audience considerations from the brief
  2. Explain how these considerations could affect the design of the final product

Comments

Post a Comment

Popular posts from this blog

Welsh Mocha Brief

1. Identify three target audience considerations from the brief Age: The preferred age that was mentioned in the brief was late teens to those in their 40's.  Gender: There was not a preferred gender stated in the brief, it mentions that their target audience is both male and female Class: The target class was people of a high disposable income, so I'm guessing it is aimed at people in the upper class/middle class   2.  Explain how these considerations could affect the design of the final product  Age: The target audience may affect the final product because the target age is late teens to people in their 40's. People in this ae rage may not be the biggest of earing a t-shirt from a coffee shop. The reasoning is because it may not go with their preferred style.  Gender: The troubles you will find with gender is that men may not want to wear a t-shirt given to them by a coffee shop, especially if it is bright and colourful. Class: People of a high...
Read more

*14.3.19*

Q: Financial Constraints: The main purpose of a media product is to earn money. Individuals may be driven by artistic desires, but at a corporate level profit is king. Any limitation on a product caused by the need for money is called a financial constraint. At a planning stage, a budget will be drawn up and the expectation is that the project will stick to it. different aspects of the budget will kick in at different stages.  Failing to meet a budget will result in a reduction of profit, which could be bad news. Failure to spend enough to ensure a successful product could be damaging. Main budget considerations: Cast/Crew (pre, during, post) Location Premises (studios, offices, etc) Legal costs (licences, copyright, etc) Transport Resources (production, equipment, props, etc)
Read more

*1.4.19* Types of brief/Inital response

Types of the brief: Formal: an official meeting will take place between the client and the producer, with written documents being provided. There will be an opportunity to discuss and clarify the client's needs. Informal: The client will discuss their needs with the producer, often in a phone call. No documentation will be provided and needs will be agreed verbally. Contractual: The brief is outlined within a contract of employment. Tender: The client will put out an advert that details what they require from a media product. Production companies then present a brief or pitch in the hope of securing the work, which will include ideas, timescales, costs, etc. Commissioned: The client will hire a separate, independent media company to research, develop and implement every aspect of the project. This will be overseen by the client Once this brief has been received, the production company will analyse the brief to clarify the task. It is important that the brief is...
Read more